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List Management Blog
Published by SimplyCast
Our front line staff hear it all the time. “No, I don't have a list yet, how do I get one fast?”
Well, for many, they turn to the dark side of buying or renting lists and as we have said many, many time, we highly recommend against that. You never really know what you are getting.
Building an email list that is organic and engaged, is probably one of the most crucial things in email marketing. Sure, writing great marketing copy and sprinkling in SEO tactics is very important as well, but if you don't have the list, who is going to read it?
An engaged email list allows you to promote and sell directly to the people interested in what you are offering. Also, and what’s actually more important, many of those same people already believe in you and trust what you are doing. Since they have already subscribed means that at least the they ready to trust you and become a life long reader.
But, building an email list is not an easy task. If it was easy, everyone would have lists that turned to gold. Building a list from scratch takes a lot of hard work but in the end, it is 100% worth the time and effort if you want to have a successful online marketing attack. The ultimate goal is to have a list full of people who want to read, share and most importantly, want more of your content in the future.
So now that we have made it very clear that building a list the right way is hard, we need to offer up some tips to help speed up the process.
Published by SimplyCast
So, what exactly is list segmentation?
List segmentation is nothing more than dividing your subscriber list into categories so that you can target them specifically with your email campaigns and promotions.
Further, segmenting your list will give you an honest and clear picture of who your customers are.
Let’s clarify something before we move on: list segmentation isn’t just for email. Anything that has a subscriber list, including SMS or fax marketing, can benefit from segmenting their lists.
Why do I need to segment my email list?
Understanding who your customers are is paramount for success. Why? Without knowing what their interests are or motivations are for buying from you, then you’ll be promoting yourself blindly.
Published by SimplyCast
The holiday season is an unbelievable time to double your subscribers across all of your marketing channels. Customers are eager to get their hands on the freshest deals, hottest products and be in the “know” before their friends.
So, here are some tips that you can use throughout all of your channels – email, fax, SMS and social media – to double your opt-ins, gain new followers and generate the necessary Christmas-buzz.
(Oh, and these tips work year-round, too!)
1. Get out into the mix early
Honestly, one of the very best ways to immediately double your opt-ins is to get out ahead of the holiday.
First, you can’t be too obnoxious about all things Christmas when the leaves are still falling, but you can gently and carefully remind your customers that the holiday is right around the corner.
Second, plant a seed. If you think that one of your products has the staying power and mojo to be come “the gift of the year,” then say so, and say so early.
2. Create specific benefits for each marketing channel
Treat each marketing channel differently. What works for email may not work for SMS, and fax marketing and social media are like oil and water.
The whole point of opting in for some subscription service is to get the deals and information before everyone else.
Create specific benefits for each of your channels.
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Published by SimplyCast
Why go organic?
The bottom line is that organic email list building is the only way to effectively grow an engaged subscribership. It is the only way.
Renting or purchasing lists is old school, irrelevant and unnecessary, especially in our technologically advanced marketing age. And as we’ve mentioned previously, buying said lists is a 1960s crutch that was only appropriate for the oyster and three martini lunches crowd of Madison Ave.
Why Go Organic?
Prevents Telemarketer Syndrome
Primarily, you’re avoiding what we like to call “telemarketer syndrome,” a plague that has yet to be wiped from all marketing strategy playbooks. You may recognize the symptoms as spam.
That, essentially, is today’s answer to telemarketing. Unwanted contact, regardless of the form it takes, is digital stalking. Let your customers come to you.
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How To Build An Organic Email List Fast
Building an email list that is organic and engaged, is probably one of the most crucial things in email marketing. Here are a few tips to speed up the list building process. |
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What is Email List Segmentation and Do I Need to Do it?
List segmentation is nothing more than dividing your subscriber list into categories so that you can target them specifically with your email campaigns and promotions. |
